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MyPillow CEO Mike Lindell pulls ads from Fox News

Mike Lindell, CEO of popular MyPillow brand and a huge supporter of Donald Trump, has announced that it will no longer run ads on the Fox News Channel after the cable broadcaster refused to run an ad for one of its events.

The event reportedly revolves around election fraud allegations – which Fox appears to have refused to be linked to.

The Wall Street Journal reports that while the ad itself does not contain any allegations of election fraud, it was allegedly said that the advertised event would support former President Donald Trump's claims that the 2020 presidential election was stolen.

Lindell decided to stop doing business with Fox and told CNBC, “I've pulled all of my ads. Everyone, ”said Lindell. "If there are stragglers today, it's a coincidence."

I'm with Mike Lindell and Donald J. Trump, not Fox News.

– Brigitte Gabriel (@ACTBrigitte) July 30, 2021

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Response from Fox News

In email comments to CNBC, a Fox News spokesperson said, “It is unfortunate that Mr. Lindell has decided to pause his advertising time on FOX News given the success he has had in building his brand through advertising on the number cable news network has experienced one. "

Lindell says he spent around $ 50 million on ads on Fox News in 2020 and $ 19 million so far in 2021.

Just saw the Mike Lindell commercial that Fox didn't want to play. Media lie. He makes NO CLAIMS about the choice in it. It's a promo for his event and includes a spot for FrankSpeech. That's it. https://t.co/faQ7lHQppL

– Jack Posobiec (@JackPosobiec) July 30, 2021

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Complaints began to fly

In February, Dominion Voting Systems sued Lindell for defamation on allegations that the company was involved in election fraud. Dominion also sued Fox News, alleging the news channel falsely alleged that the Dominion machines had been tampered with.

Fox filed a motion to dismiss the Dominion lawsuit, arguing that they did not bring the lawsuits against the company, they only reported them.

Shortly after the lawsuits this year, several large companies like Bed, Bath & Beyond, and Kohl's discontinued MyPillow products.

Commenting on the loss of retail sales, Lindell said, "We lost 40% of our business in January and February," said Lindell. “I can't get that back. I can only try. "

Mike Lindell Offers $ 5 Million To Refute His 2020 Election Fraud Evidence – https://t.co/ghIqxJAOSD #OANN

– One America News (@OANN) July 25, 2021

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Election night bad news for Fox

Fox News has been on the receiving end of some conservative anger for a while now.

Her early Arizona calling for Joe Biden, as the New York Times reported, "changed the tenor of the night."

The discouraging behavior for loyal viewers of the network continued. In December, former White House press secretary Kayleigh McEnany held a press conference on possible election fraud, which was abruptly canceled by Fox News Channel host Neil Cavuto.

Since the election, channels like One America News Network and Newsmax have seen huge leaps in ratings, while Fox has seen declines.

Fox is still the top dog in the cable news business, but Deadline reported in June that there were significant declines – up to 37% in prime time.

Respect to Mike Lindell for dropping Fox News.

– Jenna Ellis (@JennaEllisEsq) July 30, 2021

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